Identity Development
A rebrand for San Francisco based non-profit organization “Friends of the Urban Forest” that plants and maintains trees within the city and its surroundings. FOUREST aims to bring neighbors together to plant and care for San Francisco’s ideal urban forest.
The logo represents the connecting and unity of neighbors and community members in San Francisco. It's responsive behavior reflects San Francisco’s regional characteristics, such as the ever-changing weather conditions. Whenever type is moving it is always connected with a horizontal line at the bottom. When the logo goes to digital media, it directly responding to the current weather of San Francisco.
In addition the shape of the Fourest graphic incorporated geographical maps of the eight areas of San Francisco where they plant plants and do charity work.
The logo represents the connecting and unity of neighbors and community members in San Francisco. It's responsive behavior reflects San Francisco’s regional characteristics, such as the ever-changing weather conditions. Whenever type is moving it is always connected with a horizontal line at the bottom. When the logo goes to digital media, it directly responding to the current weather of San Francisco.
In addition the shape of the Fourest graphic incorporated geographical maps of the eight areas of San Francisco where they plant plants and do charity work.
Logo︎︎︎
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Website︎︎︎
Brochure︎︎︎
Environment ︎︎︎
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︎︎︎ DIGITAL FOUREST
︎︎︎ DIGITAL FOUREST